AUGUST 2002JOURNAL OF MARKETING EDUCATION The Value of Students ’ Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators

Marketing students represent their years of undergraduate education with resumes, which along with interviews, become the process recruiters use to assess student employ-ability. This article reviews research on resume development and presents a study that examines recruiters ’ comments about the value they place on experience in and out of the classroom. Most recruiters indicate that internships, part-time jobs, and leadership positions in university organi-zations are better indicators of employability than classroom experiences. Recent changes in marketing/business peda-gogy have led to more classes in which active learning approaches with client projects, field experiences, and skill-building activities are used. It is a concern that recruit-ers are unaware of, or pay little attention to, these classroom experienceswhere real-world knowledge and skills are devel