A NEED FOR A SALES COURSE IN ACADEMIA By

of all college graduates entering the workforce, after earning a business related degree, find themselves initially in a sales role. With only 4.8 % of colleges and universities offering a sales course, are the vast majority of recent graduates entering the workforce prepared for a sales role? This exploratory study seeks the feedback of hiring managers in the field to bring awareness to faculty members involved with course selection and academic curriculum design for the purpose of encouraging colleges and universities to consider a sales course. The study provides learning objectives and competencies for a sales course based on participants ’ feedback and sales course syllabi