Track: 9. Internationalization Processes and International Marketing Strategies Format: Competitive Session Factors Influencing Perceptions of Psychic Distance

This paper bridges the gap between two previously distinct streams of psychic distance literature by exploring the relationship between a broad range of ‘national level ’ psychic distance stimuli and managerial perceptions of psychic distance. The results confirm a direct linkage between five of the psychic distance stimuli dimensions put forward by Dow & Karunaratna (2006) and perceived psychic distance. A variety of individual respondent level characteristics are also included in the model and found to have significant direct and/or moderating effects on the perceptions of psychic distance