PERCEIVED BENEFITS OF INTER-ORGANIZATIONAL TRUST IN E-COMMERCE PARTICIPATION: A CASE STUDY IN THE TELECOMMUNICATION INDUSTRY

Business to business e-commerce hype has highlighted the importance of both, information and communications technologies and inter-organizational trust, for developing and maintaining trading partner relationships. While many studies focused on competitive advantages as the driver of e-commerce adoption, the objective of this paper is to examine the impact of trust on perceived benefits and subsequently e-commerce adoption. This study identifies antecedent trust factors that contribute to successful e-commerce participation (adoption, integration and use). The findings are based on a case study of an inter-organizational dyad in the telecommunications industry that underscores the salience of inter-organizational trust for e-commerce participation