BRAe University

It is a great pleasure for me to submit the report on "Planning the marketing mix of proposed AKTEL SME package". I am submitting this report as the part of my internship in AKTEL. This report will help the organization to understand the present SME scenario in Bangladesh and the recommended marketing mix will help to develop a new SME package for AKTEL. This is an exploratory study and I have tried my best to complete the study in proper format. It is true that it could have been done in better way if there would not be any limitations. I hope you will asses my report considering the limitations of the study. Your kind advice will encourage me to do further research in future. Sincerely yours