Add to ORKGThe increasing complexity and changing dynamics in the business environment caused by accelerated globalization have made it difficult for business schools to determine how to incorporate these changes in their curricula. Teaching general phenomena in this new global environment is inadequate to prepare business graduates to be globally competitive. Business schools should design customizable curricula to assist students in identifying and learning critical skills, knowledge and attitudes to compete in their targeted global markets. A conceptual framework for aligning business education with changes in the global environment to effectively prepare students to be competitive in the global markets is proposed