Standard of physical attractiveness

The research was conducted in order to corroborate the validity o f the hypotheses that (1) there are certain com mon criteria o f physical attractiveness o f the face, and hence divergence o f assessments between persons judging attractiveness is reduced, regardless o f their sex or age; (2) assessment o f the physical attractiveness o f human faces is a property o f the cognitive system; its criteria emerge early in the course o f the individual development and do not change with age; (3); the most attractive faces will be characterised with trait variants close to the mean values for a given population. Computer averaged faces will be perceived as more attractive than actually existing faces, since they bear the greatest resemblance to the mental prototype o f a face