A study examined public relations education textbooks used in undergraduate courses to determine the extent to which fund raising is covered and the context in which fund raising is discussed. Eight undergraduate public relations textbooks were chosen for content analysis from over 40 texts identified by chairmen of public relations sequences at the 176 institutions with chapters of the Public Relations Student Society of America as being used in classrooms. Tables of contents, glossaries, and indices were searched to locate each text's use of 11 key terms related to fund raising. Results indicated that there was only very limited content on fund raising concepts and techniques in textbooks used in undergraduate public relations classe...
The entire thesis text is included in the research.pdf file; the official abstract appears in the sh...
The purpose of this study was to determine the extent of the public relations programs implemented i...
Abstract: This paper explores the issues of public relations academics credentials on teaching publi...
The goal of this study is to evaluate the public relations textbooks that are used in Saudi Arabia’s...
The purpose of this study was to compile a PR student-friendly history of public relations, as well ...
A text book for undergraduated introducing Public Relations to students from a range of background
Developing a curriculum is a task that is often discounted in many school corporations during the co...
Textbooks play an important role in the learning process in universities. They must be able to prese...
Excellence in public relations begins with excellence in education in public relations programs, and...
Designed for students and practitioners of public relations (PR), this annotated bibliography focuse...
There are increasing indications that public relations is slowly returning to the public administrat...
Purpose: This study attempts to identify the drivers for change in Public Relations education and wh...
This study examines effective public relations techniques used by higher education fund raising prof...
Advancing Undergraduate Research is designed to share successful models and strategies for promoting...
This treatise provides an overview of the American style of school public relations and suggests the...
The entire thesis text is included in the research.pdf file; the official abstract appears in the sh...
The purpose of this study was to determine the extent of the public relations programs implemented i...
Abstract: This paper explores the issues of public relations academics credentials on teaching publi...
The goal of this study is to evaluate the public relations textbooks that are used in Saudi Arabia’s...
The purpose of this study was to compile a PR student-friendly history of public relations, as well ...
A text book for undergraduated introducing Public Relations to students from a range of background
Developing a curriculum is a task that is often discounted in many school corporations during the co...
Textbooks play an important role in the learning process in universities. They must be able to prese...
Excellence in public relations begins with excellence in education in public relations programs, and...
Designed for students and practitioners of public relations (PR), this annotated bibliography focuse...
There are increasing indications that public relations is slowly returning to the public administrat...
Purpose: This study attempts to identify the drivers for change in Public Relations education and wh...
This study examines effective public relations techniques used by higher education fund raising prof...
Advancing Undergraduate Research is designed to share successful models and strategies for promoting...
This treatise provides an overview of the American style of school public relations and suggests the...
The entire thesis text is included in the research.pdf file; the official abstract appears in the sh...
The purpose of this study was to determine the extent of the public relations programs implemented i...
Abstract: This paper explores the issues of public relations academics credentials on teaching publi...