Modelling implementation of E-Commerce Strategy

This paper describes a detailed case study of the implementation of and e-Commerce solution using GIS in Tesco, a major retail business organization in the UK. The study showed that whilst the strategy formulated was able to frame the implementation process, the reality of the implementation itself was highly complex and iterative. The decisions made and processes used highlighted the impact of various levels of users and management and reflected the nature of the various stakeholders involved. Their impact was to recontextualise rather than change strategy. They adopted and adapted the policy for their needs and use. This invariably makes the implementation more complex, less able to be rationalized and more uncertain. The paper suggest that more case studies of this nature are needs to enable better modeling of and planning for e-Commerce strategy implementation