DEVELOPMENT OF AN AUTOMATIC MARKETPLACE USING VIRTUAL COLLABORATION

New product development is vital for the development of business enterprises and the society where the enterprise operates. The paper presents a case example of an automated marketplace development, which took place in the P-ino d.o.o. company. Developing such a complex product required the participation of experts from different areas, and it included also students, who definitely contributed to greater creativity and openness of the development team. More than 85 % of all the communication within the development team took place in virtual form. Testing of the finished prototype was also more or less virtual. Virtual communication in the development of such a complex product as an automated marketplace proved to be a very suitable method of interpersonal communication within the development team in all development phases of the product. It was particularly efficient because the members of the development team had different skills and were coming from different institutions and companies