Supermarket Study 2002. Organic Products in European Supermarkets

The study describes the current situation of the organic markets in 11 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Sweden, Switzerland, UK) and the main development paths of retail chains referring organic products. In special it should light up the role of the retail chains within the national organic markets. National case studies on the main retailing sellers of organic products point out the currently used marketing approaches and measures to sell organic products as well as the structure of marketing organisation for the organic product lines within the companies