Several Thoughts on TV Advertising Music

Abstract. As the basic element of TV advertising, music is very common in TV advertising and plays a very important role. This paper mainly explains the role of TV music, analyzes problems in its development, and puts forward several thoughts. With the continuous development of domestic economy, TV industry develops increasingly quickly, and promotes TV advertising to be widely popularized and strongly comprehensive integrated with various factors including art, culture, entertainment, business and science & technology etc. Today, TV advertising covers every corner of people’s life, and TV advertising music, as a special publicity method of TV advertising, has been increasingly concerned by advertisers. 1 Overview of TV advertising and TV advertising music TV advertising attracts people’s attention by intuitive pictures and verbal language mainly by relying on various artistic forms and ways of expression combined with rich colors and lively features, and is an advertising form that is increasingly concerned by advertisers. TV advertising is also an art with unique artistic characteristics, and is a very important creative element in TV, and conveys product information to the audience through TV communication. TV advertising music expresses strongly theme emotions of advertising, creates unique advertising atmosphere, and shapes product brand image, to deepen visual effects of the audience and thus promote sales of products in advertising. Apply proper music to TV advertising to give play to its orientation and arouse consumers ’ desire to buy. Along with today’s increasingly prosperous TV advertising industry, requirement for TV advertising music gets increasingly high. Original folk songs and rap are quite unitary, and today’s music tends to be diversified. Besides, there are increasingly more music styles, such as national music, classical music, pop and rock etc. In addition, with continuous scientific and technological progress, there are diverse instruments, such as national instruments, western instruments and subsequent electronic musical instruments, all of which bring stronger emotional appeal and expressive force for TV advertising music