Add to ORKGIt is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of website design (utilitarian motivation) on online user behaviour, in the context of a site promoting a tourist destination. The results underline the importance of utilitarian aspects for the effectiveness of online information-processing and the formation of perceived risk online. It is recommended that websites should reflect this type of motivation so as to make browsing useful for the online consumer. KEYWORDS: Website design, usability, browsing time, perceived risk onlin
This research builds on the results of a large scale study in which participants performed an inform...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology"...
E-commerce is a phenomenon that constantly evolves and expands which demands high standards towards ...
It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations ...
This paper explores factors that influence the user experience when using utilitarian websites. A th...
Purpose – The purpose of this paper is to examine the structural relationship between web site perso...
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-...
Electronic commerce has become one of the essential characteristics in the Internet era. In recent y...
In the online medium, competition being at one click distance, the success of business web sites com...
This paper examines how consumers develop their attitude toward a destination website and are influe...
International audienceIn this study, we investigate how website visual design affects users' experie...
Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational f...
Tesis con mención internacionalWebsites are an important method of buying and selling products conve...
It is now generally recognized that online shopping has both utilitarian as well as hedonic componen...
International audienceTo improve consumers’ online shopping experiences, companies invest in the vis...
This research builds on the results of a large scale study in which participants performed an inform...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology"...
E-commerce is a phenomenon that constantly evolves and expands which demands high standards towards ...
It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations ...
This paper explores factors that influence the user experience when using utilitarian websites. A th...
Purpose – The purpose of this paper is to examine the structural relationship between web site perso...
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-...
Electronic commerce has become one of the essential characteristics in the Internet era. In recent y...
In the online medium, competition being at one click distance, the success of business web sites com...
This paper examines how consumers develop their attitude toward a destination website and are influe...
International audienceIn this study, we investigate how website visual design affects users' experie...
Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational f...
Tesis con mención internacionalWebsites are an important method of buying and selling products conve...
It is now generally recognized that online shopping has both utilitarian as well as hedonic componen...
International audienceTo improve consumers’ online shopping experiences, companies invest in the vis...
This research builds on the results of a large scale study in which participants performed an inform...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology"...
E-commerce is a phenomenon that constantly evolves and expands which demands high standards towards ...