1 Intrinsic Motivation toward Using Information Systems: A Rich Conceptualization and Empirical Test

Information System (IS) studies traditionally conceptualize and operationalize ‘intrinsic motivation toward using systems ’ as perceived enjoyment (PE). Enlightened by Vallerand’s (1997) theorization, we develop a tri-dimensional, second-order construct – Rich Intrinsic Motivation (RIM), specifically targeting at mandatory use contexts (e.g., workplaces). RIM contains three aspects: intrinsic motivation toward accomplishment (IMap), to know (IMkw), and to experience stimulation (IMst), where IMst is analogous to the traditional PE conceptualization. We validated RIM with data from a large telecom service company that has implemented CRM systems. Our results support validity and reliability of RIM and illustrate its superiority over PE in predicting user attitude