Shopping Behavior of Consumers Towards Organic Food Products

This paper aimed to study shopping behavior of consumer towards organic food products. A sample of 200 consumers from Twin cities Hyderabad and Secunderabad, Telangana state have been purposefully selected for the present study. Majority of consumers are agreed that their buying influence is friends and while shopping they go with friends, spouse and children are given second priority in this regard. Rs.501-1000 and Rs.1001-2000 are major buying values of consumers and majorities are using direct cash payment method to buy organic food products. Vegetables and fruits are highest preference other than other food products that customers giving while buying organic food products