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This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behaviou...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Purpose: Sponsored content in the form of covert messages is deceptive on consumers' behalf. When a ...
The version of record is available at https://doi.org/10.1108/md-10-2015-0465. The full citation is ...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
Purpose: With branded content at its infancy yet creating conversations contributing to a socio-tech...
International audienceThis study has investigated how social and individual factors of young consume...
The purpose of this paper is to examine the effects of brand association, brand loyalty, brand aware...
The main focus of this research was placed upon the study of correlation between brands and demograp...
Background: In marketing today, influencer marketing has become a very efficient tool for companies ...
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research fou...
This research examines the impact of a luxury limited-edition offer in the face of core brand image ...
This study assesses status consumption of a brand, examining the affect of brand familiarity, symbo...
Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty...
The research article proposed constitutes original empirical research and investigates the effects o...
This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behaviou...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Purpose: Sponsored content in the form of covert messages is deceptive on consumers' behalf. When a ...
The version of record is available at https://doi.org/10.1108/md-10-2015-0465. The full citation is ...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
Purpose: With branded content at its infancy yet creating conversations contributing to a socio-tech...
International audienceThis study has investigated how social and individual factors of young consume...
The purpose of this paper is to examine the effects of brand association, brand loyalty, brand aware...
The main focus of this research was placed upon the study of correlation between brands and demograp...
Background: In marketing today, influencer marketing has become a very efficient tool for companies ...
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research fou...
This research examines the impact of a luxury limited-edition offer in the face of core brand image ...
This study assesses status consumption of a brand, examining the affect of brand familiarity, symbo...
Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty...
The research article proposed constitutes original empirical research and investigates the effects o...
This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behaviou...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
Purpose: Sponsored content in the form of covert messages is deceptive on consumers' behalf. When a ...