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A thin body and an attractive face are considered to define the desirable feminine beauty ideal and this narrow concept of beauty has been promoted through mass media. Women often compare themselves with the idealized images in the media and such comparisons may lead to body dissatisfaction and lower self-esteem. Individuals who are dissatisfied with their body are likely to engage in appearance management behaviors, such as makeup, dieting, eating disorders, and cosmetic surgery. Sociocultural theory has been used to explain the development of body dissatisfaction as negative effects of exposure to the societal beauty ideal (Posavac, Posavac, & Posavac, 1998) and social comparison theory has been used to explain how women experience body dissatisfaction and psychological problems, such as lower self-esteem and eating disorders (Richins, 1991). The level of attitudes toward social comparison an individual holds may be an important predictor of the negative outcomes of exposure to ideal media images. In addition, the impact of exposure to ideal media images may differ by similarity o