Add to ORKGLittle empirical research exists on the measurement of strategic planning effectiveness. The authors propose a new approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes. Although the economic benefits of planning have received much attention in the general management literatur
Purpose. Notwithstanding a growing interest on destination management, little is known about the for...
Purpose – The purpose of this paper is to understand the use of strategic planning tools and techniq...
Strategic planning remains one of the most popular management tools, but theoretical and empirical d...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Managers practice in a consistently changing environment necessitating the need for an effective str...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
Strategic planning enables shareholders and company management to determine the direction and pace o...
Purpose: This paper aims to understand the use of strategic planning tools and techniques and the na...
The central role of marketing stems from identifying processes which create value to customers. Ther...
The subject of strategic management has been studied for many decades but theoretical and empirical ...
Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable ...
The primary objective of this research was to examine the relative importance and success of forty f...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Suppliers of products and services should explore new opportunities to achieve competitiv...
Purpose. Notwithstanding a growing interest on destination management, little is known about the for...
Purpose – The purpose of this paper is to understand the use of strategic planning tools and techniq...
Strategic planning remains one of the most popular management tools, but theoretical and empirical d...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Managers practice in a consistently changing environment necessitating the need for an effective str...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
Strategic planning enables shareholders and company management to determine the direction and pace o...
Purpose: This paper aims to understand the use of strategic planning tools and techniques and the na...
The central role of marketing stems from identifying processes which create value to customers. Ther...
The subject of strategic management has been studied for many decades but theoretical and empirical ...
Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable ...
The primary objective of this research was to examine the relative importance and success of forty f...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Suppliers of products and services should explore new opportunities to achieve competitiv...
Purpose. Notwithstanding a growing interest on destination management, little is known about the for...
Purpose – The purpose of this paper is to understand the use of strategic planning tools and techniq...
Strategic planning remains one of the most popular management tools, but theoretical and empirical d...