Imagining Organizational Transformation through Linguistic Suggestion

Organization emerges as reality only through language. Transformation is such an emergence and it must get over the present context. A descriptive or implicative language fails to transcend the context. Linguistic suggestion of imageries and linguistic communion through imagination take departure from the present context and emerge as the new pleasurable transformed reality of organization. Linguistic holds the key to organizational transformation. Imagination is always considered to be the faculty of forming images. But it is rather the faculty of deforming the images offered by perception, of freeing ourselves from the immediate images. If there is not a changing of images, an unexpected union of images, there is no imagination, no im-aginative action.... This verbal imagination, ad-hering to language, forms the temporal fabric... consequently separates itself from reality. ’ I Following Wittgenstein and Bhartrhari, th