Add to ORKGNew findings for contemporary marketing to Black men: A Content analysis of alcoholic beverage ad appeals from Ebony and GQ magazine
This study analyzes the thematic content of alcohol advertisements, how they shape consumption pract...
I conducted a quantitative content analysis of men in the advertisements of two different lifestyle ...
Traditionally gender studies on advertising have focused on women. The present study investigates ho...
The present study examines the portrayal of Black men and women in the images and texts of advertise...
There is no abstract available for this research paper.Department of JournalismThesis (M.A.
Advertising influences peoples health behaviors. Tobacco companies have linked tobacco and alcohol i...
This quantitative study analyzed 1,358 male-only advertisements in five American magazines. GQ, Esq...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In our consumption-and-media-orient society, alcohol advertisements in contemporary women's magazine...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
Alcohol advertisements mirror traditional portrayals of gender in the United States. Print advertise...
The Civil Rights Movement dramatically effected American citizens in nearly every sphere of daily li...
This study analyzes the thematic content of alcohol advertisements, how they shape consumption pract...
I conducted a quantitative content analysis of men in the advertisements of two different lifestyle ...
Traditionally gender studies on advertising have focused on women. The present study investigates ho...
The present study examines the portrayal of Black men and women in the images and texts of advertise...
There is no abstract available for this research paper.Department of JournalismThesis (M.A.
Advertising influences peoples health behaviors. Tobacco companies have linked tobacco and alcohol i...
This quantitative study analyzed 1,358 male-only advertisements in five American magazines. GQ, Esq...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
In our consumption-and-media-orient society, alcohol advertisements in contemporary women's magazine...
In this article, we consider the continuation of race gender stereotypes in advertising images by wa...
Alcohol advertisements mirror traditional portrayals of gender in the United States. Print advertise...
The Civil Rights Movement dramatically effected American citizens in nearly every sphere of daily li...
This study analyzes the thematic content of alcohol advertisements, how they shape consumption pract...
I conducted a quantitative content analysis of men in the advertisements of two different lifestyle ...
Traditionally gender studies on advertising have focused on women. The present study investigates ho...