Add to ORKGOnline vendors could use website personalization to build a closer relationship with their customers. Based on the theory of planned behavior and theoretical works in psychology, marketing, and communication, we propose a conceptual model for exploring the underlying behavioral process of relationship building with website personalization and for testing the efficacy of website personalization
As the web is growing exponentially provided technological capacities and new digital channels of sa...
Abstract: The concept of personalization did not happen thirty years ago when it was first proposed,...
Unlike physical services, e-services lack human interaction, which calls for them to be designed in ...
Personalization that uses information technology to tailor content and products/services to the pref...
Personalization is widely used in e-commerce, and as computational power increases, personalization ...
Personalization is widely used in e-commerce, and as computational power increases, personalization ...
Personalization is a key factor for differentiating services and retaining customers in World Wide W...
Customer information can be used to tailor products, services and consumption experiences to fit the...
Personalization features are adopted to reduce information overload, to attract users and leveraging...
The purpose of using personalized web sites for a customer is to accurately and quickly find useful ...
Companies increasingly personalize their website content with the aim of improving customer experien...
Personalization is a key component of an interactive marketing strategy. Its purpose is to adapt a s...
This research makes a case for treating an electronic commerce web site as a social actor and argue...
While mass customization is the tailoring of products and services to the needs and wants of individ...
Every business dreams of having committed, loyal and enthusiastic customers. However, many challenge...
As the web is growing exponentially provided technological capacities and new digital channels of sa...
Abstract: The concept of personalization did not happen thirty years ago when it was first proposed,...
Unlike physical services, e-services lack human interaction, which calls for them to be designed in ...
Personalization that uses information technology to tailor content and products/services to the pref...
Personalization is widely used in e-commerce, and as computational power increases, personalization ...
Personalization is widely used in e-commerce, and as computational power increases, personalization ...
Personalization is a key factor for differentiating services and retaining customers in World Wide W...
Customer information can be used to tailor products, services and consumption experiences to fit the...
Personalization features are adopted to reduce information overload, to attract users and leveraging...
The purpose of using personalized web sites for a customer is to accurately and quickly find useful ...
Companies increasingly personalize their website content with the aim of improving customer experien...
Personalization is a key component of an interactive marketing strategy. Its purpose is to adapt a s...
This research makes a case for treating an electronic commerce web site as a social actor and argue...
While mass customization is the tailoring of products and services to the needs and wants of individ...
Every business dreams of having committed, loyal and enthusiastic customers. However, many challenge...
As the web is growing exponentially provided technological capacities and new digital channels of sa...
Abstract: The concept of personalization did not happen thirty years ago when it was first proposed,...
Unlike physical services, e-services lack human interaction, which calls for them to be designed in ...