Problems and Countermeasures of Linyi Hotel Real Estate Development and Management

Abstract. In recent years, the development of real estate projects gets into the new stage of integration. The joint of the related industries and real estate is showing from different angles. This paper describes the conception of hotel real estate. As non- professionals, there are many problems in the process of hotel production and operation. Some countermeasures are put forward in the paper. It is great significance for hotel real estate decision-makers, developers and investors. The Conception OF Hotel Real Estate In recent years, the development of real estate projects gets into the new stage of integration. The joint of the related industries and real estate is showing from different angles. Hotel real estate becomes the biggest bright spot of the real estate industry. The emergences of some of the hotel real estate projects have not only brought new opportunities for the real estate market, but also provide a new model of product development and management for developers.[1] Hotel is a kind of organization whose buildings is its certificate, which obtains the economic benefits through the sale of rooms, food and beverage, as well as full-service facilities to provide services to the guests. Real estate is land, buildings, and the inalienable part fixing on the land, buildings and with a variety of interests. Therefore, the hotel real estate is the fusion of hotel and real estate. Hotel real estate refers to the residential project with 70 years of property rights, which can sell as the average residential, but its construction planning and supporting all performed in accordance with the standard of the hotel, unified operation by the professional hotel management company to ensure the investment income.[2