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This study seeks to locate the identity negotiations of a group of South Asian women living in the United States within the daily choices of their dress. The population consists of ten women, eight Indian and two Pakistani, ages 43 – 65, who live in the North-Central region of West Virginia. These subjects are part of the post-1965 wave of South Asians immigrants to the United States; all of whom came between 1974 and 1992. The wave of South Asians who migrated to the U.S. after the Johnson Administration relaxed the immigration and naturalization policies has received scholarly scrutiny from the social sciences as to how this “model minority ” has assimilated into the fabric of America. The extensive body of literature on the South Asian diaspora focuses on the individual and communal negotiations of the immigrants’ identities. The research questions which frame this study are: How have these Indian and Pakistani women of this post-1965 generation of immigrants adapted their dress to America and West Virginia? Who are these wome