Analysis of Graphic Design and Color Application in Tourism Advertising

Abstract: This paper makes a brief statement about the graphic design in tourism advertising, such as methods and characteristics of photography, graphics, computer generated graphics, painting graphics, text graphics and seal graphics. Meanwhile, this paper illustrates the emotions and cultural connotation of color. Whether the graphic design and color application in tourism advertising are good or not will directly affect the success or failure of tourism advertising. As a result, designers have to buckle down and carefully select graphic design in tourism advertising, and rationally make full use of the colors of tourism advertising. Only by designing outstanding tourism advertising, can tourism advertising publicity be fully showed, so as to improve the popularity of tourism products