Add to ORKGmarketing communications, sales promotion, brand image Sales promotion (SP) is an inevitable tool in the mar-keting communications mix, especially in the FMCG markets, due to pressures such as retailers ’ growing de-mands and increasing competition. This has proven to be an issue for many companies, especially those with a premium brand positioning and those concerned about the impact that SP might have on the long-term image of the company. Despite the fact that literature is replete with research on SP, it seems to be vastly generalized and mostly focused on price reductions. Thus, this paper aims to analyze and discuss the issue of the long-term impact that SP has on companies, especially on premium brands in the FMCG markets. I
The research paper explores the short term and long term impact of sales promotion, through the use ...
Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers...
Nowadays substantial shares of marketing budgets are rather spent on short-term sales promotions tha...
Sales promotion (SP) is an inevitable tool in the marketing communications mix, especially in the FM...
Sales promotion is a communication device increasingly used by companies due to its capacity to prod...
The promotion as an important element of marketing mix plays a key role in marketing management rega...
Companies are increasingly designing more promotional actions to obtain better sales rates in the sh...
In today’s competitive business environment, customers are considered to be the source of brand succ...
Few studies have considered the relative role of the integrated marketing mix (advertising, price pr...
Tema ovog diplomskog rada je Utjecaj promocije na kupnju proizvoda. U radu je objašnjeno što utječe...
In this research paper, the researcher has identified the core relationship between sales promotion...
The thesis covers the topic of sales promotion which is one of the most dominant part of promotion m...
Do promotions increase or reduce retail prices in the long run? Long-term effects of promotions on ...
Poduzeća koriste marketing i marketinške aktivnosti u svrhu stvaranja i održavanja odnosa s potroša...
Few studies have considered the relative role of the integrated marketing mix (advertising, price pr...
The research paper explores the short term and long term impact of sales promotion, through the use ...
Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers...
Nowadays substantial shares of marketing budgets are rather spent on short-term sales promotions tha...
Sales promotion (SP) is an inevitable tool in the marketing communications mix, especially in the FM...
Sales promotion is a communication device increasingly used by companies due to its capacity to prod...
The promotion as an important element of marketing mix plays a key role in marketing management rega...
Companies are increasingly designing more promotional actions to obtain better sales rates in the sh...
In today’s competitive business environment, customers are considered to be the source of brand succ...
Few studies have considered the relative role of the integrated marketing mix (advertising, price pr...
Tema ovog diplomskog rada je Utjecaj promocije na kupnju proizvoda. U radu je objašnjeno što utječe...
In this research paper, the researcher has identified the core relationship between sales promotion...
The thesis covers the topic of sales promotion which is one of the most dominant part of promotion m...
Do promotions increase or reduce retail prices in the long run? Long-term effects of promotions on ...
Poduzeća koriste marketing i marketinške aktivnosti u svrhu stvaranja i održavanja odnosa s potroša...
Few studies have considered the relative role of the integrated marketing mix (advertising, price pr...
The research paper explores the short term and long term impact of sales promotion, through the use ...
Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers...
Nowadays substantial shares of marketing budgets are rather spent on short-term sales promotions tha...