*Recruitment; *Student Attitudes IDENTIFIERS Navy

The major objective 'of this survey research project was to estimate the Navy recruitment potential of male, junior college students. The results of a national survey of 807 students that a promising recruitment market exists for officer and enlisted recruiting, including both the active force and the Reserve. A second objective was to determine if the enlistment potential of male, college students varies in terms of common demographic characteristics such as.age, education, race, family income, mental ability, etc. There werevery few instances of demographic variables being related to enlisted potential or officer potential. A final objective was to determine the relative preference of male, junior college students with respect to alternative recruitment strategies. This involved the evaluation of preferred alternative modes of contact, e.g., the recruiter or the various advertising media. Surve