Add to ORKGThe article pays attention to marketing communication issue, specifically in advertising. The article summarizes theoretical background of advertising within evaluation of the topic direction. The main attention is focused on advertising problem as a marketing communication tool from the perspective of market participants providing their products and services. Through a realised survey of selected aspects we point out opinions of selected target groups in the application of selected market entity. Key words: marketing communication, communication mix, advertising JEL Codes: M3
The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC an...
The thesis deals with Marketing communication and its influence on customers buying behaviour. First...
This study aims to find out how important effective communication is in messaging in advertising and...
The thesis is focused on the analysis of the effectiveness of advertising in the communication mix o...
The main aim of this diploma thesis is an analysis of marketing communications. At first it is fo...
The work is dividend into two parts, theoretical part and part of own research. The first part is de...
The article analyses the term of "advertising" with the focus on information transmission function a...
This article is devoted to the analysis of the marketing communications phenomenon in the context of...
The purpose and objectives of the article are the detailed characterizations of marketing communicat...
Niniejsza praca odnosi się do wpływu przekazu reklamowego na zachowania konsumentów oraz koncepcji t...
The article provides the overview of advertising communication in small and medium-sized businesses,...
Abstract. The article analyses the term of “advertising ” with the focus on information transmission...
The subject of this thesis is a marketing communications of company. The work looks at the issue as ...
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim...
The development of marketing communication is multi-directional and its new dimensions and forms are...
The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC an...
The thesis deals with Marketing communication and its influence on customers buying behaviour. First...
This study aims to find out how important effective communication is in messaging in advertising and...
The thesis is focused on the analysis of the effectiveness of advertising in the communication mix o...
The main aim of this diploma thesis is an analysis of marketing communications. At first it is fo...
The work is dividend into two parts, theoretical part and part of own research. The first part is de...
The article analyses the term of "advertising" with the focus on information transmission function a...
This article is devoted to the analysis of the marketing communications phenomenon in the context of...
The purpose and objectives of the article are the detailed characterizations of marketing communicat...
Niniejsza praca odnosi się do wpływu przekazu reklamowego na zachowania konsumentów oraz koncepcji t...
The article provides the overview of advertising communication in small and medium-sized businesses,...
Abstract. The article analyses the term of “advertising ” with the focus on information transmission...
The subject of this thesis is a marketing communications of company. The work looks at the issue as ...
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim...
The development of marketing communication is multi-directional and its new dimensions and forms are...
The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC an...
The thesis deals with Marketing communication and its influence on customers buying behaviour. First...
This study aims to find out how important effective communication is in messaging in advertising and...