Add to ORKGThe purposes of this study was to examine the relationships among body-related self-discrepancy, body dissatisfaction, apparel involvement, concerns with fit and size of garments, and purchase intentions based on self-discrepancy theory. A random sample of college female students (n = 348) was drawn from a Midwestern university. The data was collected using a web-based survey. A hypothesized model was tested using the SEM technique. The results indicated that consumers’ perceived body-related self-discrepancy from online models had a direct relationship with body dissatisfaction. Consumers with higher enduring apparel involvement tended to feel a higher degree of body dissatisfaction. Body dissatisfaction was positively related to five conc...
The goal of this research is to better understand the gap between the consumer's actual self image v...
Mode of access: InternetTheoretical thesis.Bibliography: pages 69-89.Chapter 1. Introduction -- Chap...
Multiple ratings of breast and chest size preferences were assessed in 68 male and 120 female underg...
The purposes of this study was to examine the relationships among body-related self-discrepancy, bod...
The purposes of this study were: (1) to explore the domain of concerns with fit and size of garments...
The purpose of this study was to investigate satisfaction of current ready-to-wear garment sizing an...
This study was designed to segment male apparel consumers based on the interaction between body cath...
The purpose of this study was to examine how consumers\u27 body satisfaction or dissatisfaction affe...
Body image concern is not a foreign experience among men; the literature indicates that men, like wo...
Purpose: The purpose of this paper is to identify the relationships between consumers' body types an...
Body satisfaction, largely ignored in studies of online shopping for body-involved products, was exa...
Research indicates that women often use external cues to gauge how they feel about their bodies. In ...
Based on the assumptions of self-discrepancy theory, the present study examined the degree of overwe...
Relatively little is known about the factors that mediate the relationship between high body mass i...
Purpose The purpose of this paper is to draw attention to the link between underdeveloped and ill-i...
The goal of this research is to better understand the gap between the consumer's actual self image v...
Mode of access: InternetTheoretical thesis.Bibliography: pages 69-89.Chapter 1. Introduction -- Chap...
Multiple ratings of breast and chest size preferences were assessed in 68 male and 120 female underg...
The purposes of this study was to examine the relationships among body-related self-discrepancy, bod...
The purposes of this study were: (1) to explore the domain of concerns with fit and size of garments...
The purpose of this study was to investigate satisfaction of current ready-to-wear garment sizing an...
This study was designed to segment male apparel consumers based on the interaction between body cath...
The purpose of this study was to examine how consumers\u27 body satisfaction or dissatisfaction affe...
Body image concern is not a foreign experience among men; the literature indicates that men, like wo...
Purpose: The purpose of this paper is to identify the relationships between consumers' body types an...
Body satisfaction, largely ignored in studies of online shopping for body-involved products, was exa...
Research indicates that women often use external cues to gauge how they feel about their bodies. In ...
Based on the assumptions of self-discrepancy theory, the present study examined the degree of overwe...
Relatively little is known about the factors that mediate the relationship between high body mass i...
Purpose The purpose of this paper is to draw attention to the link between underdeveloped and ill-i...
The goal of this research is to better understand the gap between the consumer's actual self image v...
Mode of access: InternetTheoretical thesis.Bibliography: pages 69-89.Chapter 1. Introduction -- Chap...
Multiple ratings of breast and chest size preferences were assessed in 68 male and 120 female underg...