From the Editor-Elect Dawn Iacobucci’s term as Journal of Consumer Research editor is ending, and all those who

contribute to and benefit from the journal will, I am sure, join me in thanking her for a term of remarkable service. Under her leadership the journal continued to grow in strength and standing. She possessed in abundance the many skills needed to do the job, and one skill often bred out of editors—warmth. Her letters were remarkable inversions of the genre, including empathic rejections and calls for revision that made authors want to get to work. She made the job seem like humane employment. And so she was able to lure someone to replace her, and an editor-elect statement is needed. I want in this editorial to explain why not much will change with a change in editor and then, as some change is inevitable, to describe the criteria to be used to select manuscripts for publication. STAYING THE COURSE In most respects, JCR is run like any other scholarly journal. One difference, however, has had large consequences. The difference is that JCR is published not by one professional or scholarly association, as almost all academic journals are, but by twelve. Their names are on the inside cover of the journal, and their breadth, from statistics through economics to an