Multilevel entrepreneurship research: opportunities for studying entrepreneurial decision making

Entrepreneurship is a domain of research that can be investigated from different disci-plines, functions, and contexts. As a result, there are ample opportunities for multilevel research. In this article, the author acknowledges a foundation of multilevel research on decision making in the entrepreneurial context and explores future research opportunities to build on it. This exploration is organized conceptually as a hierarchy of levels below and above that of the individual, and the author uses conjoint analysis as a methodological framework to keep these ideas anchored in what is empirically possible. Specifically, this article explores (a) multilevel research on decisions to explain how a sample of individuals makes a decision on an entrepreneurial task, (b) additional possibilities for cross-level research that explains variance in decision policies based on individual differences, and (c) research opportunities that bridge the levels of the decision, the individuals, and the con-texts in which they are embedded. The hope is that this article stimulates multilevel research on entrepreneurial decision making and other multilevel and cross-level issues in the entrepreneurship domain