Influencing the Effectiveness of Nanotechnology in Packaging Industry (Qazvin Province)

Packaging as a component of a product is considered to be an important factor to distinguish the product of differentcompeting companies. Sometimes, packaging functions better than a salesperson because men have emotional, behavioral and mental characteristics in different situations. The use of nanotechnology is increasingly growing in packaging industry. In fact, it comes from the use of basic elements. Each of these basic elements has some special features, the use of which in different field’s exhibits unique properties. In this article, we study the identification and prioritization of the factors influencing the effectiveness of the use of nanotechnology in packaging industry (Qazvin Province). Shannon Entropy method was used to weight the different factors of nanotechnology. Two out of four major data collection instruments were used. Results show that according to the Friedman test, the calculated value is equal to 71.069 which is significant at a freedom degree of 2 and significance level of 0.01. According to the managers, there is significant difference between these factors in terms of effectiveness of nanotechnology, at probability level of 99%. Identification and Prioritization of the Factor