This article addresses the process of Disneyization as a parallel process to that of McDonaldization and raises the question of whether McDonald’s restaurants can them-selves be regarded as Disneyized as well as McDonaldized. It is suggested that McDonald’s restaurants fit the notion of Disneyization well in that there is growing use of theming in out-lets, the company offers a wide range of merchandising opportunities, McDonald’s involves itself with other spheres of consumption so that there is dedifferentiation of consumption, and its staff are supposed to exhibit emotional labor. Some of the implications of the discus-sion for issues to do with globalization are discussed
This article shows: a) that in México Disney opens a soft and cool access to the global culture; and...
The application of McDonald′s product/production principles to other restaurant chains, and totally ...
Hong Kong Disneyland (HKDL) was seen as the ‘Millennium Dream Comes True! ’ in 1999, but as ‘Hong Ko...
This article analyses the Disneyfication of the world based on the grobalisation model. As a radical...
Disneyization is a term coined by Alan Bryman (1999), who had been influenced by the concept of McDo...
When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export wit...
McDonaldisation is the process by which the principles of the fast-food restaurant are coming to dom...
D'une simple marque de fast-food à un phénomène mondial, McDonald’s fut un exemple pour des milliers...
When Theodore Levitt wrote The Globalization of Markets in 1983, he envisioned the world’s cultures ...
Purpose of the article: The analysis of the attitudes of Polish customers towards McDonald's based o...
This paper analyzes Disneyland Paris and how glocalization theory has been successfully applied to i...
© The Author(s) 2018. In this article, we re-examine the McDonaldization thesis in light of social c...
This dissertation aims to investigate the effect of organisational culture change on job satisfactio...
The McDonaldization of Society, into the digital society is in many ways the most important and dram...
The McDonalds Corporation is one of the most successful global restaurant chains around the world. T...
This article shows: a) that in México Disney opens a soft and cool access to the global culture; and...
The application of McDonald′s product/production principles to other restaurant chains, and totally ...
Hong Kong Disneyland (HKDL) was seen as the ‘Millennium Dream Comes True! ’ in 1999, but as ‘Hong Ko...
This article analyses the Disneyfication of the world based on the grobalisation model. As a radical...
Disneyization is a term coined by Alan Bryman (1999), who had been influenced by the concept of McDo...
When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export wit...
McDonaldisation is the process by which the principles of the fast-food restaurant are coming to dom...
D'une simple marque de fast-food à un phénomène mondial, McDonald’s fut un exemple pour des milliers...
When Theodore Levitt wrote The Globalization of Markets in 1983, he envisioned the world’s cultures ...
Purpose of the article: The analysis of the attitudes of Polish customers towards McDonald's based o...
This paper analyzes Disneyland Paris and how glocalization theory has been successfully applied to i...
© The Author(s) 2018. In this article, we re-examine the McDonaldization thesis in light of social c...
This dissertation aims to investigate the effect of organisational culture change on job satisfactio...
The McDonaldization of Society, into the digital society is in many ways the most important and dram...
The McDonalds Corporation is one of the most successful global restaurant chains around the world. T...
This article shows: a) that in México Disney opens a soft and cool access to the global culture; and...
The application of McDonald′s product/production principles to other restaurant chains, and totally ...
Hong Kong Disneyland (HKDL) was seen as the ‘Millennium Dream Comes True! ’ in 1999, but as ‘Hong Ko...