Add to ORKGAbstract. The objective of the paper is to identify the preference factors in the choice of shopping place by seniors and key factors infl uencing seniors decisions in grocery stores. To explore views and opinions of older people in relation to preferred place of shopping, a research sample of 126 senior participants was created. Decision factors and motives in 5 areas have been explored: price policy, product policy, staff policy, store characteristics, communication policy. As the seniors are rather multidimensional and very complex seg-ment, three age subgroupings in the large segment of seniors were formed: seniors aged 60–69, 70–79 and 80+. The purpose of the exploration was to determine characteristics affecting store choice and shopp...
In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expec...
The purpose of this study was to examine the determinant attributes used by the rapidly increasing e...
The elderly consumer has become more attractive to food retailers as they have a higher disposable i...
The objective of the paper is to identify the preference factors in the choice of shopping place by ...
Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a...
Abstract: Seniors constitute large and constantly growing group of consumers. These „silver consumer...
AbstractThe focus of our research was to provide an empirical evidence for determining the behaviour...
In the paper entitled, the subject matter for analysis was deemed to be the consumer behaviour of t...
Purpose: Elder German grocery shoppers are a growing, heterogeneous, and highly relevant and attract...
AbstractThis paper presents partial results of research based on consumer preferences when shopping ...
This paper seeks to identify the situational factors that drive the adoption of online grocery shopp...
This study tests the relative importance of the factors that contribute to the overall value of diff...
With regard to the contemporary retail environment, to date, the older shopper has been afforded lim...
The elderly consumer has become more attractive to food retailers as they have a higher disposable i...
The main objective of the paper is to explore the impact of health perception and food choice factor...
In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expec...
The purpose of this study was to examine the determinant attributes used by the rapidly increasing e...
The elderly consumer has become more attractive to food retailers as they have a higher disposable i...
The objective of the paper is to identify the preference factors in the choice of shopping place by ...
Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a...
Abstract: Seniors constitute large and constantly growing group of consumers. These „silver consumer...
AbstractThe focus of our research was to provide an empirical evidence for determining the behaviour...
In the paper entitled, the subject matter for analysis was deemed to be the consumer behaviour of t...
Purpose: Elder German grocery shoppers are a growing, heterogeneous, and highly relevant and attract...
AbstractThis paper presents partial results of research based on consumer preferences when shopping ...
This paper seeks to identify the situational factors that drive the adoption of online grocery shopp...
This study tests the relative importance of the factors that contribute to the overall value of diff...
With regard to the contemporary retail environment, to date, the older shopper has been afforded lim...
The elderly consumer has become more attractive to food retailers as they have a higher disposable i...
The main objective of the paper is to explore the impact of health perception and food choice factor...
In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expec...
The purpose of this study was to examine the determinant attributes used by the rapidly increasing e...
The elderly consumer has become more attractive to food retailers as they have a higher disposable i...