Live Simulation of Affect-laden Cultural Cognition

Since Guetzkow’s pioneering work in the simulation of international relations (Guetz-kow et al., 1963), attempts have been made to apply the strategy of simulation to other areas of (research) interest to the social scientist. A particular application has been found in the study of cross-cultural com-munication (Fiedler, Stolurow, and Triandis, 1965; Haines, 1964), an area long beset with methodological pitfalls and research hazards and relatively deemphasized in the Guetz-kow inter-nation simulation (in favor of more manageable roles reflecting such di-mensions as power, decision-making, and organizational restraints). The strategy o