Add to ORKGTransformation of the European Union in accordance with the objectives proposed by the Lisbon strategy in the most competitive and dynamic economy based on knowledge, able to provide jobs, sustainable development and ensuring social cohesion, involves the development of various institutions of personalized relationships with customers aiming for their loyalty. It shapes such relationship marketing which has the main purpose to develop long term relationships with the clients in order to retain them and therefore attract new ones
In today's high competitive and globalize banking context, increasing Customer loyalty emerges ...
This paper aims to provide a conceptual clarification of the terms sustainable development and organ...
The Enterprise shall be considered as a potentially open and contextualized system, which its surviv...
Transformation of the European Union in accordance with the objectives proposed by the Lisbon strate...
The paper emphasizes the relationship marketing stage of development within the banking industry in ...
Relationship marketing represents the concept which gives long term dimension to consumer’s role and...
Concentrated competition pose difficulties and challenges for financial service providers – there is...
Relationship marketing represents the concept which gives long term dimension to consumer’s role and...
Abstract. This article is built on the statement of Gruen, who considers that the present marketing ...
Relationship banking, as exemplified by retail banks, is a valuable enabling strategy that promotes ...
In the modern customer centric competitive arena, satisfaction, quality and loyalty prove to be key ...
Banking sector is one of the largest sectors dealing with individual customers directly and in fact ...
Bachelor thesis "Development and application of relationship marketing", deals with the historical o...
All business is based on relationships. The firm only has to make them meaningful for its customers ...
This article investigates how banks build competitive advantage through relationship banking. Using ...
In today's high competitive and globalize banking context, increasing Customer loyalty emerges ...
This paper aims to provide a conceptual clarification of the terms sustainable development and organ...
The Enterprise shall be considered as a potentially open and contextualized system, which its surviv...
Transformation of the European Union in accordance with the objectives proposed by the Lisbon strate...
The paper emphasizes the relationship marketing stage of development within the banking industry in ...
Relationship marketing represents the concept which gives long term dimension to consumer’s role and...
Concentrated competition pose difficulties and challenges for financial service providers – there is...
Relationship marketing represents the concept which gives long term dimension to consumer’s role and...
Abstract. This article is built on the statement of Gruen, who considers that the present marketing ...
Relationship banking, as exemplified by retail banks, is a valuable enabling strategy that promotes ...
In the modern customer centric competitive arena, satisfaction, quality and loyalty prove to be key ...
Banking sector is one of the largest sectors dealing with individual customers directly and in fact ...
Bachelor thesis "Development and application of relationship marketing", deals with the historical o...
All business is based on relationships. The firm only has to make them meaningful for its customers ...
This article investigates how banks build competitive advantage through relationship banking. Using ...
In today's high competitive and globalize banking context, increasing Customer loyalty emerges ...
This paper aims to provide a conceptual clarification of the terms sustainable development and organ...
The Enterprise shall be considered as a potentially open and contextualized system, which its surviv...