Speeches/Conference Papers (150)

This paper discusses the problems surrounding intercultural business communication as well as approaches to teaching college level business students appropriate communication skills for intercultural settings. Considered are the classification of countries by cultural context, i.e. how large a role culture, social values, and traditional social customs play in business deaLtngs, and problems associated with doing business in high- and low-context culture countries. Also presented are means by which the teacher can enhance the learning experience for international students to improve their communication skills for the international marketplace. Finally, pedagogical principles for teaching intercultural communication skills for communicating in the global village of business are presented. It is noted that the prevailing concept in international and intercultural communication is empathy