MODE OF PICTORIAL RENDITION-AND ASSOCIATED RESPONSE TENDENCIES

The lack of standardization in research involving pictorial variables has made it difficult to clarify the functions of pictorial stimuli in learning. rhis study sought to determine whether selected methods of rendering pictorial illustrations influenced the f.umber and type of descriptive words evoked-in a verbal association tEsk. 'Normally the verbal responses evoked by-a pictorial stimulus may be ranked as to frequency, with high frequency (called high dominance) associated with ease in learning. E,kperimental results indicated that color photographs elicited significantly- more descriptiye responses than black-and-white photographs, which in turn did better than line drawings. Both the stimulus.objects, were factors in deter*ining the number and type of verbal responses elicited. The results affirm the need for developing Standardized materials for studying concept learning with pictorial materials. uu