The Potential for Marketing Pork Products with Embedded Environmental Attributes: Results from an Experimental Study Selected Paper Presented at the American Agricultural Association Meetings

Environmental issues such as air and water quality related to livestock production currently receive much attention. Potential methods for environmental improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over one-half of the participants (62%) paid a premium, that did not vary significantly between differing regions of the United States. (JEL Codes Q13, Q25) Copyright 1999 by Sean P. Hurley and James B. Kliebenstein. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies