JAPANESE CONSUMER BEHAVIOUR- GENERAL VIEW

Human Society evolution determines adaptation to the modalities thru which the organization is able to know the market. The contact between organizations and consumer is made by the marketing activity, imposing a mutual long term relationship for both parties. The Japanese market had realized many changes in the last few years and in the same time the consumer behavior. To understand the Japanese behavior, their motivations needs you have to take into consideration the Japanese tradition, culture, economical, technological and human influences which are characteristics for Japan. Establishing a relation mutually advantaged for a long period of time between 2 parties it is depending on value communication of both parties. Building a value is a complex process which implies ampleness of each initial activity. The way of understanding the value perceived by the other is controlling entire communication and mutually activity in our proof of being understands and efficiently communicating for obtaining needed answer. The consumer is in the middle of all economical activities as individual or organization. The question is how can you establish a long relation with the consumer? And the answer is simple: activities oriented towards market, towards motivations which may have as result the mutually convenience interaction with the market. Marketing has as result realising activities which will achieve the target and customer satisfaction. On other way, studying the customer behavior 10 is shot for the individulas groups or organisations are selecting, buying or using and they are getting of the goods, services, ideasa and experiences which are satisfactory for their needs and wishes. A consumer may be considered any entity that is oriented the behaviour towards consumer individual or group status (family, house) needs. Custome