(A MARKET DESCRIPTION)

This thesis deals with the Port of Göteborg and its effort to penetrate into the maritime/cargo traffic in the Baltic Sea Region and Russia (BSRR). It is an attempt aimed at gaining and sustaining competitive advantage in container cargo. In the course of this study, it was discovered that analysis of shipping requires a continuous surveillance of development in policies, technology, factors of production, ecology and culture, the economy and international trade. Sectors that are particularly dependent on sea transports are the energy and raw materials markets, agriculture and the wood, mining, steel and car industries. Since the break up of the former Soviet Union, countries in the Baltic Se