Stages of the global: Media, sport, racialization and the last temptation of

Major sport spectacles are probably the most potent, vibrant stages on which human drama can be played out in real time before a vast international audience. Media sport, through global scale ‘frozen moments’, can precipitate popular interrogations of ‘race ’ and its myriad connections to other socio-cultural structures and identities. This article considers the case of the now infamous incident of French captain Zinedine Zidane head-butting the Italian Marco Materazzi during the 2006 World Cup Final of association football in Germany, as a striking example of the political resonance and reach of mega-media sport, as well as of the perils of being ‘lost ’ and ‘found ’ in popular media translation. The persistence and pervasiveness of sexism in the language and metaphor of racism, it is argued, is an essential ingredient of the ‘sexual racism ’ within the patriarchal genre of sports field insults. The immediate speculation and intense search for ‘signs ’ of racism in the Zidane-Materazzi affair reveals that it lurks close below the surface of contemporary sport. This article advocates a cultural politics that understands and resists the causes of racism through sport, just as it refuses to legitimize racialized categories of the human in the process