Business’s migration from Mexico to United States. A case study: Heritage

This article provide a wide angle on envisioning the difficulties and lost time due to a cultural heritage collision suffered by the some of the members of a network called The Juarez-El Paso Network (REDCJELP, by its Spanish initials), conformed by Mexican businessmen who abandoned their locations in Ciudad Juarez due to an increased insecurity environment in 2008 and migrate their businesses to the neighboring city of El Paso in order to continue their operations in a safer environment. Thus, cultural heritage characteristics between these two cities became a blockade for these businesses, as both styles collide against each other due to different and contrasting business practices. Highlights are mentioned during discussion regarding the role of insecurity in the city, but also about this cultural heritage collision that caused the return of some of those businessmen back to Ciudad Juarez in order to preserve their business cultural heritage and also to regain a lost identity when establishing at the United States. An analysis is made of this network’s efforts on producing a consolidated group of Mexican businessmen concerned in prevailing their cultural heritage and a better quality of life. Keywords: Cultural heritage; Network tourism; migration; Collective action; Mexico-U.S. border