Corporate social responsibility

The concept of corporate social responsibility (CSR) comprises stakeholder expectations of the social, ethical, legal, and economic impacts of an organization. These expectations and the perceptions stakeholders have of an organization's corporate social responsibility are central outcomes of business planning, management and operations, → Marketing, → advertising, → corporate communication, and → public relations. Organizations seek to be perceived to be meeting their obligations to society, thereby gaining and maintaining a license to operate. Legitimacy is a major driver of corporate social responsibility (Sethi 1979)... - A taxonomy of CSR practice