Allegory in Lady Gaga's Fashion Style (Part 1)

Abstract: This study comprehends the various expressions of Lady Gaga's fashion style based on Craig Owens's Alle-gory theory. This study analyzed four application elements of Borrow, Site Specificity, Accumulate of Strategy, and Hybrid-ization in addition, it studied all aspects of the aesthetic value of Lady GaGa (an influential popular culture icon). It was classified in the external representation of the fashion style for the aesthetic value. The results are summarized as follows: First, 'Borrow ' of the singers of the 80's music and fashion style present from her elders and visual homage to shock art-ists. It influenced her fans with a difference in viewpoint for a star's fashion that subsequently resulted in a deformation of form, playful kitsch style, and mixed gender. Second, 'Site specificity ' presents an extreme make over through an inten-tional and grotesques fashion style to extend physical territory and defenseless. The results remove stereotypes and reveal deconstructive performances. Third, 'Accumulate of strategy ' simultaneously presents voluptuous beauty, futurism, and avant-garde style. This shows the countercultural tendency through the random repetition of fashion images and layerd coordination. Finally, 'Hybridization ' presents multiful fashion style through a collaboration with world-famous designers and cosmetic brands. She expressed a diverse and complex fashion style composed of an art form that combines a high-tech cyborg image. The aesthetic values of Lady Gaga ' fashion style are 'ambivalence virtuality', 'Transcendental mixed gender', 'plural textuality', and 'unexpected play culture'. Key words: Allegory(알레고리); Lady Gaga's fashion style(레이디가 가 패션스타일); ambivalence virtuality(양면