INNOVATION ACTIVITY IN THE HOTEL SECTOR THE CASE OF

Innovation is, alongside, skills, investment, enterprise and competi-tion, a major driver of productivity in economy. In tourism also, it is believed that the competitiveness of enterprises to a great extent depends upon their innovation activity. Surprisingly, in tourism the research on innovation has so far received poor attention from scholars, especially in empirical research. This article aims at \u85lling that gap. It will present re-sults from an empirical study of innovation activity carried out during the spring/summer 2010 in the hotel sector in Croatia. Due to the problem of empirical measurement of innovation and the speci\u85c characteristics of hotel sector, the CIS IV1questionnaire design was used and adapted for this purpose. CIS questionnaire has been criticized by scholars for its de-ciencies in measuring innovation in services. Still, after an extensive literature and research review, it has been concluded that with the adap-tations made, it is the best available tool for this purpose. The researc