Add to ORKGWe review conjoint analysis (CA) usage in recent entrepreneurship research to assess how researchers have used the method to study entrepreneurial decision making. We first provide a brief overview of the method and present an exemplar study. We next examine how 16 studies published in leading entrepreneurship journals from 1999 to 2008 used CA, highlight topics these studies have investigated most frequently, and suggest reasons why studies, in general, have not used the method with greater frequency, despite its many advantages in studying decision making. We conclude by suggesting potential future research applications in an attempt to encourage greater CA usage in entrepreneurship research
In market researche we often need statistical methods able to jointly deal with numerical and textua...
Evidence-based practice in entrepreneurship requires effective communication of research findings. W...
The inside front and back covers of the new edition of Statistics for Experimenters has a number of ...
We review conjoint analysis (CA) usage in recent entrepreneurship research to assess how researchers...
Conjoint Analysis (CA) is a popular statistical method for determining how customers prefer and val...
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this pape...
To what extent do business angels really understand their own decision process? This paper is the fi...
This article aims to describe the conjoint analysis (CA) method and its application in healthcare se...
Entrepreneurship is a domain of research that can be investigated from different disci-plines, funct...
What influences an individual to pursue one type of entrepreneurial opportunity versus another? Know...
With the increasing importance of mass-market information systems (IS), understanding individual use...
Purpose The purpose of this paper is to examine the impact of entrepreneurship education (EE) in the...
Principal Topic\ud Venture ideas are at the heart of entrepreneurship (Davidsson, 2004). However, we...
In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conj...
Conjoint analysis (CA) is a survey method of data collection and analysis that proponents claim is a...
In market researche we often need statistical methods able to jointly deal with numerical and textua...
Evidence-based practice in entrepreneurship requires effective communication of research findings. W...
The inside front and back covers of the new edition of Statistics for Experimenters has a number of ...
We review conjoint analysis (CA) usage in recent entrepreneurship research to assess how researchers...
Conjoint Analysis (CA) is a popular statistical method for determining how customers prefer and val...
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this pape...
To what extent do business angels really understand their own decision process? This paper is the fi...
This article aims to describe the conjoint analysis (CA) method and its application in healthcare se...
Entrepreneurship is a domain of research that can be investigated from different disci-plines, funct...
What influences an individual to pursue one type of entrepreneurial opportunity versus another? Know...
With the increasing importance of mass-market information systems (IS), understanding individual use...
Purpose The purpose of this paper is to examine the impact of entrepreneurship education (EE) in the...
Principal Topic\ud Venture ideas are at the heart of entrepreneurship (Davidsson, 2004). However, we...
In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conj...
Conjoint analysis (CA) is a survey method of data collection and analysis that proponents claim is a...
In market researche we often need statistical methods able to jointly deal with numerical and textua...
Evidence-based practice in entrepreneurship requires effective communication of research findings. W...
The inside front and back covers of the new edition of Statistics for Experimenters has a number of ...