Add to ORKGIndisputably, marketing is one of the most important driving functions of business. In this article so-called logistics-marketing interface and the simple mechanisms for enhancing cooperatio
The article dwells upon the economic essence of marketing and logistics, points out the interaction ...
The role of marketing logistics as a modern marketing technology in the system of goods movement, bu...
the article describes the theoretical foundations of the concept of marketing logistics, the previou...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Marketing and logistics are closely linked and represent a single complex that contributes to meetin...
Recently, many companies are interested in logistics which implements and controls the effective flo...
The purpose of the paper is to investigate the understanding between logistics and marketing functio...
Logistics activity process is composed of a chain of flow to customers from a producing district. On...
This paper attempts to point out the continued confusion in some literature with respect to the conc...
Researchers of different scientific disciplines, such as management strategies, organizational theor...
The article describes the interaction between marketing and logistics from the point of view of comp...
Researchers of different scientific disciplines, such as management strategies, organizational theor...
In today’s competitive environment, businesses are trying to expand their sales markets. Marketing a...
Companies give more importance to relational exchanges (marketing and logistics) to organize custome...
The article dwells upon the economic essence of marketing and logistics, points out the interaction ...
The role of marketing logistics as a modern marketing technology in the system of goods movement, bu...
the article describes the theoretical foundations of the concept of marketing logistics, the previou...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Among the various activities of the company, logistics is often perceived as anextension of marketin...
Marketing and logistics are closely linked and represent a single complex that contributes to meetin...
Recently, many companies are interested in logistics which implements and controls the effective flo...
The purpose of the paper is to investigate the understanding between logistics and marketing functio...
Logistics activity process is composed of a chain of flow to customers from a producing district. On...
This paper attempts to point out the continued confusion in some literature with respect to the conc...
Researchers of different scientific disciplines, such as management strategies, organizational theor...
The article describes the interaction between marketing and logistics from the point of view of comp...
Researchers of different scientific disciplines, such as management strategies, organizational theor...
In today’s competitive environment, businesses are trying to expand their sales markets. Marketing a...
Companies give more importance to relational exchanges (marketing and logistics) to organize custome...
The article dwells upon the economic essence of marketing and logistics, points out the interaction ...
The role of marketing logistics as a modern marketing technology in the system of goods movement, bu...
the article describes the theoretical foundations of the concept of marketing logistics, the previou...