Add to ORKGPrior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has focused on perceived ease of use and perceived usefulness of websites. More recently, in an extension of TAM to include an intrinsic motivator, perceived playfulness was found to be another important factor in user acceptance of websites (Moon and Kim, 2001). Since then, no other research found has validated the significance of perceived playfulness. The purpose of this study is therefore to validate Moon and Kim’s extended TAM by exploring the importance of the intrinsic factor “perceived playfulness”, in the context of information-searching sites on the Internet. Keywords
This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopp...
The objective of the paper is to explore the factors that encourage students to adopt social network...
There is a growing body of research into Mobile Information and Entertainment Services in recent yea...
Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has foc...
Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has foc...
Understanding user acceptance of the Internet, in particular user acceptance of general information-...
Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of v...
In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to e...
This paper explores factors that influence the user experience when using utilitarian websites. A th...
The modelling of acceptance behaviour of new information technologies is of great utility to manager...
The convergence of mobile commerce and internet technologies has promised users unprecedented conven...
Abstract: Using the Technology Acceptance Model (TAM) as its basis, this study looks at the impact o...
Abstract:- With the proliferation of hedonic information systems, understanding users ’ acceptance o...
The Internet has grown explosively since its inception in early 1990s. In this study, we investigate...
WOS: 000444136100002This study aims to understand the factors affecting the attitude towards and ado...
This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopp...
The objective of the paper is to explore the factors that encourage students to adopt social network...
There is a growing body of research into Mobile Information and Entertainment Services in recent yea...
Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has foc...
Prior research that has used the Technology Acceptance Model (TAM) to predict Internet usage has foc...
Understanding user acceptance of the Internet, in particular user acceptance of general information-...
Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of v...
In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to e...
This paper explores factors that influence the user experience when using utilitarian websites. A th...
The modelling of acceptance behaviour of new information technologies is of great utility to manager...
The convergence of mobile commerce and internet technologies has promised users unprecedented conven...
Abstract: Using the Technology Acceptance Model (TAM) as its basis, this study looks at the impact o...
Abstract:- With the proliferation of hedonic information systems, understanding users ’ acceptance o...
The Internet has grown explosively since its inception in early 1990s. In this study, we investigate...
WOS: 000444136100002This study aims to understand the factors affecting the attitude towards and ado...
This study develops an extended model to predict consumer acceptance of electronic-shopping (e-shopp...
The objective of the paper is to explore the factors that encourage students to adopt social network...
There is a growing body of research into Mobile Information and Entertainment Services in recent yea...