Research on the Network Public Opinion Crisis Management and Its Governance Principles in Universities

Abstract. With network technology development, the network becomes the main tool for people to get information from outside and express opinions or suggestions. Network public opinion is an important matter on the response to social problems. Therefore, the primary task of maintaining social stability is managing network opinion. As an active space of network public opinion, the network public opinion in universities has similarities and differences with others. To deal with the crisis of network public opinion in universities, the management of public opinion should adhere to three basic principles: responsibility, information disclosure and guidance