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The author explores some germane implications of cognitive consistency theory. An "affective- cognitive consistency's theory, which specifies the relationship between the affective and cognitive components of the attitude structure, was taken as the theoretical basis of this study. The theory suggests that by knowing what a person values, it should be possible to predict the valences of the cognitive and affective components. Ah instrument designed to deal with these attitudinal dimensions was administered to a sample of 350 college students. The results of the research tended to be mixed in terms of the affective-cognitive model. There was a moderate degree of relationship (approximately.35 for contingency coefficient) between cognition and affect. (Author/WS) co O C